Yola – University of Indonesia
To learn how Korea use its traditional and modern culture as a soft power of its tourism.
In November, Seoul is still in Autumn periode. Always wear warm clothes.
4 days exploring Seoul and 1 day exploring Gapyeong city (near Seoul)
Yola – University of Indonesia
Lee Ji Eun – Hanguk University
Lee Ji Hyun – Hanguk University of Foreign Studies
Min Yun Hong – Hanguk University of Foreign Studies
All participants should arrive at Incheon International Airport at least by 15.00
Founded in 1395 by the first king of the Joseon Dynasty, Gwanghwamun is the main gate of Gyeongbukgung Palace. Roughly meaning “may the light of enlightenment blanket the world,” the name symbolizes the resounding dedication that the people of the Joseon Dynasty had in creating a new dynasty. Constructed solely out of granite, its center is an entrance that resembles a rainbow, called Hongyemun. Above that is a gate tower.
Gwanghwamun holds a painful memory in Korean history. During the Japanese occupation of Korea, in order to dampen the spirits of the Korean citizens, the Japanese governing general destroyed the gate and built his own government building. The present appearance of the gate is that of 1968 when it was rebuilt using concrete, and it’s location is about 10m behind the original spot. Though Gwanghwamun is the most beautiful of the five palace gates, it was not designated by the Korean government as a national treasure because it is made purely of concrete. The government is now in the process of removing the Japanese building and restoring the palace.
Gwanghwamun has its name written on a sign on the gate, and it was personally written by then-president Park Jeong-Hui. On either side of the gate you can see the word “Haetae” facing south. Haetae is a mythical unicorn-lion that is said to protect palaces from fire. According to Pungsujirisang, there was a fire around Gwanaksan Mountain, so in order to protect the palace from fire from the mountain, these fire-eating Haetaes were put beside the gate.
Gyeongbokgung also known as Gyeongbokgung Palace or Gyeongbok Palace, was the main royal palace of the Joseon dynasty. Built in 1395, it is located in northern Seoul, South Korea. The largest of the Five Grand Palaces built by the Joseon dynasty, Gyeongbokgung served as the home of Kings of the Joseon dynasty, the Kings’ households, as well as the government of Joseon. Today, the Gyeongbokgung Palace is open to the public and houses the National Folk Museum of Korea, the National Palace Museum of Korea, and traditional Korean gardens.
Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses, called hanok, that date back to the Joseon Dynasty. The name Bukchon, which literally translates to “northern village,” came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse themselves in traditional Korean culture.
Insadong Street is one of the most memorable attractions in Seoul and represents the focal point of Korean traditional culture and crafts. Stores in Insa-dong specialize in a wide variety of goods that can only be purchased or appreciated in Korea: hanbok (traditional clothing), hanji (traditional paper), traditional teas, pottery, and folk crafts. Insa-dong Street stretches over 700 meters between the Anguk-dong Rotary and Tapgol Park (Jongno 2-ga). During the Joseon Dynasty (1392-1910), the street was dominated by Dohwawon, a place of study for painters. The area is still a center for the arts, and painters, craftsmen, and art lovers continue to set up shop along the narrow alleys, making it a unique place full of folk crafts, pottery, and paintings. The street offers rich opportunities for visitors to experience Korean traditional culture and arts.
Until it was restored in 2005, Cheonggyecheon Stream existed only as a neglected waterway hidden by an overpass. Today, it has been transformed into a haven of natural beauty amidst the bustle of city life.
Narae Bridge, representing a butterfly in flight, and Gwanggyo Bridge, symbolizing the harmony of the past and future, are just two of the more than twenty beautiful bridges that cross the stream. The Rhythmic Wall Stream, lined with fine marble and sculptures, and Palseokdam adorn Cheonggyecheon Stream. Cheonggyecheon Stream passes close to Deoksugung Palace, Seoul Plaza, the Sejong Center, Insa-dong Street, Changdeokgung Palace, and Changgyeonggung Palace, allowing visitors to easily visit major tourist sites after a leisure stroll along the stream.
The delegates will be given a chance to have a visit to the best campuses in Seoul. They will be able to listen to the Student Ambassador’s explanation about studying in Korea and to see directly the campus life there. This is also to give them opportunity to build networking with the student ambassadors for good friendship and to be more motivated to study abroad.
Seoul’s giant Hollywood-esque I•Seoul•U sign is now in the very photographic location of Yeouido’s Hangang Park. Located at the center of the park, the I•Seoul•U sign is already becoming a popular place for both tourists and Seoulites to pose for fun photos while passing by the site. Visitors can relax with friends or make use of the Yeouido Hangang Park’s extensive leisure facilities, as well as the nearby 63 City, IFC Mall and Yeouido Park, hence, stroll through this business district, locally known as the Manhattan of Seoul.
Dongdaemun Design Plaza (DDP) has a meaning of Dream, Design, and Play. It holds various exhibitions, fashion shows, forums, conferences, and other domestic and international events.
Myeong-dong is one of the primary shopping districts in Seoul. The two main streets meet in the center of the block with one beginning from Myeong-dong Subway Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys. Common products for sale include clothes, shoes, and accessories. Unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In addition, several major department stores have branches here, including Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The department stores carry many premium labels and other fashionable goods at reasonable prices. Myeong-dong also has family restaurants, fast food, plus Korean, Western and Japanese dining options. Many restaurants in Myeong-dong specialize indongaseu (pork cutlet) and kalguksu (noodle soup). Other businesses in the area include hair salons, banks and theaters.
Namsan Seoul Tower was the first tower-type tourism spot in Korea. The top of the tower is at almost 480m above sea level, including Namsan Mountain (243m) and the tower’s own height (236.7m), making it one of the tallest towers in the Orient. It is comprised of Seoul Tower Plaza, recently opened to public access after 40 years, and N Seoul Tower, operated by CJ Foodville since 2005. The tower was first established as a broadcast tower to send out TV and radio signals in 1969. As of now, it has become one of the representative landmarks and multi-cultural venues in Seoul.
Itaewon is a unique place in Seoul where one can meet people of diverse nationalities and cultures. There is a popular joke saying that international residents may not know Seoul, but they know Itaewon. Seoul even designated Itaewon as its first ‘Special Tourism District,’ to highlight it as a destination for internationals to enjoy a diversity of culture, shopping, and entertainment experiences. Itaewon typically refers to the street full of stores, restaurants, and stalls over 1.4 kilometers between Itaewon 1-dong and Hannam 2-dong in the east. Fashion shops specialize in various imported clothes, leather goods, fur goods, handbags, shoes, and antique furniture. Big and tall sizes unavailable in other areas are well-stocked, and experienced tailors offer customized clothes. Another one of Itaewon’s many draws is its diverse food culture, which features cuisine from around world. Restaurants right behind Hamilton Hotel form a type of exhibition hall for international foods from Korea, New York, London, India, Thailand, China, Greece, Pakistan, Italy, France, Mexico, Australia, and more.
Located within the Samsung Electronics building in Seocho-dong, Seoul, ‘Samsung d’light’ is a global exhibition space that showcases the latest product lineup by Samsung Electronics. The three-storied exhibition space is not merely a display of electronic products, but a space of interaction that allows visitors to experience new life patterns through state-of-the-art digital technology categorized by theme. It is comprised of the digital lounge & shop (B1F), the mobile plaza (1F), and global gallery (2F) that features hands-on activities.
Gangnam Subway Station area is the prime district for those living south of the Hangang River. Gangnam-daero Avenue links Teheran-ro Road in the east to Jamsil and Sadang in the west. Kyobo Tower Crossroad connects Express Terminal to Noryangjin and west of Seoul. Gangnam became famous after Korean singer Psy sung the song called Gangnam Style where he talks about the the living surrounding in Gangnam. We can stroll around KStar Road and Kpop agencies such as JYP Entertainment, SM Entertainment, FNC Entertainment and Cube Entertainment which located in Gangnam.
Nami Island was formed as a result of the construction of Cheongpyeong Dam. It is a half moon-shaped isle, and on it is the grave of General Nami, who led a great victory against the rebels in the 13th year of the 7th king of the Joseon Dynasty, King Sejo (reign 1455-1468). Nami Island is 63 km away from Seoul in the direction of Chuncheon, and is famous for its beautiful tree lined roads. The island is 30 minutes away from Chuncheon and an hour away from the suburbs of Seoul. Since it is not far from Seoul, many couples and families come to visit. This place is also famous as Korean drama called Winter Sonata shooting location.
After travelling 10 km along the lakeside road from Cheongpyeong Dam, in the direction of Namiseom Island, you will come across a cluster of white, exotic buildings on the left-hand hillside. From its outward appearance, it would appear to be a village that belongs on the Mediterranean coast or in a pastoral area of the Piedmont Alps. This is Petite France, a French cultural village set in the Korean countryside! Petite France serves as both a French cultural village and a youth training facility (Goseong Youth Training Center), and consists of 16 French-style buildings where visitors can lodge and experience French food, clothing, and household culture.
The concept of Petite France encapsulates ‘flowers, stars, and the Little Prince.’ The village contains a memorial hall dedicated to Saint-Exupery, the author of the celebrated French novel, Le Petit Prince (1943) and as such it is called the Little Prince theme park. It also has a gallery displaying sculptures and paintings of le coq gaulois (the Gallic rooster), the national symbol of France; Orgel House where a 200-year-old music box plays a sweet melody; a shop that sells herbal and aromatic products; a souvenir shop; and many other locales where you can experience French culture. The village can accommodate up to 200 visitors with 34 guest rooms that hold four to ten people each. Enjoy the marionette experience and hear percussion instruments from around the world, and also enjoy soap bubble experience. This place is also a shooting location for drmaa ‘Beethoven Virus’, ‘Secret Garden’ and ‘My Love from the Star’.
All participants should check out from the guest house at the very least 12 noon.